Why Grazewell Matters to You?

The Grazewell program exists to make life easier for producers while strengthening Country Natural Beef’s long-term market position. 

At the ranch level, Grazewell provides a single, written grazing plan and a consistent record of management actions, observations, and land health outcomes that can be used across accountants, NRCS, FSA, lenders, audits, and grant programs—reducing duplicate paperwork and repeated explanations. 

The process helps producers make clearer decisions, especially in challenging years, by documenting goals, tracking what’s working on the ground, and creating a practical feedback loop between monitoring, annual observations, and future grazing plans. Grazewell also creates alignment with conservation partners without handing over control, ensuring producers remain the decision-makers while benefiting from better coordination and access to opportunities. 

At a broader level, producer participation strengthens Country Natural Beef’s ability to compete in markets that increasingly require credible documentation and verified land stewardship, helping differentiate CNB cattle and protect long-term demand. 

Simply put, Grazewell is not about compliance for compliance’s sake—it’s a useful planning and record-keeping tool for producers today that also supports stronger markets and more options tomorrow.